The Es and Ease of SoMe
When social media first became popular, young people mostly used it to keep up with their friends. These days, millions of people, young and old—and businesses—have found that social media is useful for many different things: getting in touch with a myriad of people, transferring information, reviewing products and businesses, promoting products and tv/radio shows, talking politics, inviting people to events, sharing pictures with family who are far away, etc. As the uses for social media morph, we adapt and go with the flow, or we risk being left behind in a socially inter-connected world that no one could have dreamed of five years ago. The value of social media for professional use is that it can take a business from a stale building that sells products to one that is virtually connected to every customer. Personal connections = increased loyalty and sales. I’m a SoMe junkie and have created strategies and written tweets for a couple of organizations. While I wouldn’t call mysel...