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Showing posts from October, 2018

The Es and Ease of SoMe

When social media first became popular, young people mostly used it to keep up with their friends. These days, millions of people, young and old—and businesses—have found that social media is useful for many different things: getting in touch with a myriad of people, transferring information, reviewing products and businesses, promoting products and tv/radio shows, talking politics, inviting people to events, sharing pictures with family who are far away, etc. As the uses for social media morph, we adapt and go with the flow, or we risk being left behind in a socially inter-connected world that no one could have dreamed of five years ago. The value of social media for professional use is that it can take a business from a stale building that sells products to one that is virtually connected to every customer. Personal connections = increased loyalty and sales. I’m a SoMe junkie and have created strategies and written tweets for a couple of organizations. While I wouldn’t call mysel...

Star Lake and Hope in June

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It's mid-June and I'm looking out over Star Lake. That's probably not its actual name, but I gave it that name because it is the "star" of the property on which I stand. Star Lake just reminds me of June, the forever-summer month, full of dreams and delightful melodies. In the words of Ray Bradbury, one of my favorite writers: "Somewhere a band is playing Oh listen, oh listen that tune! If you learn it you’ll dance on forever In June and yet June and more June. And Death will be dumb and not clever And Death will lie silent forever In June and June and more June." When I look at this particular June from a purely human stance, I should be extremely stressed. My hubby and I are still in readjustment mode from our move in January, I am "between jobs", we have moved for the second time in six months, and it's been raining every day for a week. Nevertheless, we have a hope that won't let go. We know people are praying. We have experie...